Case Studies


Boosting Subscription Revenue to SimplyCook

Subscription recipe business SimplyCook wanted to substantially grow their subscription-based revenue on performance. The results were staggering. In our first 12 months, we increased new subscription revenue by 1,302%, alongside reducing their acquisition cost by 69%.


Affiliate Partnerships for Luxury Brands: Montblanc

As a luxury brand, Montblanc wanted to drive revenue through strategic partnerships while preserving brand integrity. A combination of publishers to drive quality customers delivered 167 new targeted partnerships alongside a 110% revenue increase.


Scaling Up for Home & Garden DTC Brand Cox & Cox

With aggressive targets for revenue and new customer growth, we supported this scale-up DTC brand through diversifying and exploiting affiliate partnerships, delivering over 60% new customer orders and taking the average revenue from £2k, to £200k per month within the first year.


Driving Partnership Growth for Revolution Beauty

Revolution appointed Thoughtmix to optimise growth to their affiliate and influencer program to drive high-growth to their DTC proposition. In our first 12 months, we achieved a 199% revenue growth with a 19x ROAS.


Creating Lasting Partnership Growth for REN Skincare

REN brought us their existing program that was managed in-house. They were struggling to generate demand of their DTC channel with their established wholesale business. In our first year, we drove a 42% top line growth, while reducing acquisition cost by nearly 9%.


Fast Fashion Boost in Share of Voice for Select Fashion

High street fast-fashion giant Select Fashion wanted to substantially grow their online revenue to keep pace with competitors, at a sustainable cost. We managed a 101% revenue increase with a 60% reduction in acquisition cost in the first 12 months.

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