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Black Friday: Margin Killer or Acquisition Marvel?
Over recent years Black Friday has taken some hammering – first there was fighting in a local ASDA where eager shoppers wanted the £50 television, through to suggestions that products cost more on Black Friday…
- Nov 21
ThoughtMix joins Performance Marketing Association
Global affiliate management specialists ThoughtMix today announces its Membership with the US body, the Performance Marketing Association (PMA). Set up in 2008, the PMA is the only trade association representing the performance marketing industry. Designed…
- May 04
ThoughtMix Shortlisted for Most Effective Agency
ThoughtMix – the UK’s largest affiliate management agency – has been announced on the shortlist for Most Effective Agency at the Performance Marketing Awards (PMA). The ceremony, to be held on 24th April 2018 in…
- Mar 01
Why demographic targeting is critical in affiliate marketing
With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic. By contrast, this is often considered less important…
- Feb 24