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PI Live 2021 Roundup
For the first time in almost two years, the annual performance marketing conference, PI Live returned to Old Billingsgate in London for 2021’s instalment of the industry’s premier conference. PI Live brings together the whole…
- Nov 07
A brief reflection on a pandemic year
2020 has been a year of uncertainty worldwide. We’ve had a lot of positive highlights the with pollution clearing allowing the Venice waters to be blue again; Captain Tom Moore raising over £35 million for…
- Feb 03
E-commerce sees major sales boost as COVID effects are felt
Online retailers have seen a dramatic rise in demand and revenue coming into Q4, driven almost entirely by the impact of COVID-19 on their businesses. Retailers in Home and Garden, Fitness and Sportswear, Arts and…
- Nov 12
COVID-19 Response and Action Plan
ThoughtMix is committed to providing a safe environment for our staff, so from today March 18th 2020, we have taken the decision to temporarily close our offices and allow our team to work securely from…
- Mar 18
Black Friday: Margin Killer or Acquisition Marvel?
Over recent years Black Friday has taken some hammering – first there was fighting in a local ASDA where eager shoppers wanted the £50 television, through to suggestions that products cost more on Black Friday…
- Nov 21
ThoughtMix joins Performance Marketing Association
Global affiliate management specialists ThoughtMix today announces its Membership with the US body, the Performance Marketing Association (PMA). Set up in 2008, the PMA is the only trade association representing the performance marketing industry. Designed…
- May 04
ThoughtMix Shortlisted for Most Effective Agency
ThoughtMix – the UK’s largest affiliate management agency – has been announced on the shortlist for Most Effective Agency at the Performance Marketing Awards (PMA). The ceremony, to be held on 24th April 2018 in…
- Mar 01
Why demographic targeting is critical in affiliate marketing
With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic. By contrast, this is often considered less important…
- Feb 24