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Strategy
Christmas 2021 Preview
With another year rapidly fading in to the horizon in the rear-view mirror, and plans already set in stone for 2022, we thought it would be a good idea to take a little time to…
- Dec 06
Fashion, homeware and garden products show strongest lockdown increases
While early signs on the day of stricter measures in the UK to stay at home, ecommerce continued to show an overall rise in performance. We’ve analysed performance from the day of lockdown to Sunday,…
- Apr 07
Bucking the trend of Retail decline
The latest figures show 2019 as the worst retail performance on record, dipping 0.1% versus 2018’s 1.2% rise in retail spending. The British Retail Consortium (BRC) announced the disappointing figures which showed an even more…
- Jan 15
What’s the obsession with new customers?
As 2019 draws to a close, one of the more prominent forms of discounting for online retailers is pushing for new customers to shop with them, in the form of “New Customer Only” offers –…
- Jan 02
Black Friday: Margin Killer or Acquisition Marvel?
Over recent years Black Friday has taken some hammering – first there was fighting in a local ASDA where eager shoppers wanted the £50 television, through to suggestions that products cost more on Black Friday…
- Nov 21
5 reasons to consider investing in affiliate marketing
Affiliate marketing is a gem of a marketing channel. It’s flexible, cost-efficient and covers a wide range of promotional methods all under one roof. Some marketers think affiliate marketing is a separate type of marketing…
- Feb 18
If you don’t think affiliate marketing works, then you’re doing it wrong
As with all channels, affiliate is beginning to receive some scepticism as to its success rate and position as a valuable digital marketing channel. Some advertisers claim that the affiliate channel doesn’t work, or at…
- Jan 21
ThoughtMix Launches New London Office Base
January 2019 sees ThoughtMix launch its new London office in the newly-built “The Frames” Business Centre in Shoreditch. The new office base aims to create a local presence to its London-based clients and affiliate partners….
- Jan 18
ThoughtMix joins Performance Marketing Association
Global affiliate management specialists ThoughtMix today announces its Membership with the US body, the Performance Marketing Association (PMA). Set up in 2008, the PMA is the only trade association representing the performance marketing industry. Designed…
- May 04