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H1 results show continuing growth for travel and hospitality, retail remains resilient and signs of growth showing
All sectors showed a 7.4% increase in revenue, with sustained strength in both the travel and hospitality sectors, as consumers continue to prioritise spend on experiences. Hospitality and Travel have seen a 152% and 72%…
- Jul 19
How using performance partners can help offset cuts in your marketing budget
With the cost of living crisis still soaring and cost pressures heading towards businesses, the instinct from many boards is to streamline budgets and cut back on experimental marketing, reducing activities back to core. For…
- Jun 22
Q1 Analysis: A continued mixed picture with key winners opening 2023
Q1 2023 showed an interesting but mixed pattern of results, showing a continued strengthening of experiences, like travel and theatre trips while more discretionary spending has seen a dip in the first quarter. Ecommerce sales…
- May 03
Top 5 ways to use Instagram’s new link feature capability with affiliate links
Instagram this week launched a new link feature to enable creators to use affiliate tracking links from their bios. The new feature allows pages on the platform to link to up to 5 destinations, including…
- Apr 26
Affiliate Huddle: Is Affiliate Marketing Losing its Performance Based Niche?
A deeper dive in to the recent Panel hosted by Thoughtmix managing director Steve Bryant, where panelists from a Network, Publisher and Retailer submitted their thoughts and opinions on how the industry is evolving. Joining…
- Apr 19
How affiliate marketing protects retailers against the cost of living crisis
While of course the focus is on hard-pressed low income families during a cost of living crisis, the “heat or eat” challenge posing many of us in today’s high-inflation, low growth world. While buzzwords like…
- Aug 09
Brand Partnerships as a Service
This week we take a look at brand partnerships and the benefits they can have for companies, as well as highlight two recent examples of successful partnerships.
- Mar 09
Making The Most Of January
With another year coming to a close, it is time to shift focus to January and how to put a plan in place for a successful 2022!
- Dec 14
Christmas 2021 Preview
With another year rapidly fading in to the horizon in the rear-view mirror, and plans already set in stone for 2022, we thought it would be a good idea to take a little time to…
- Dec 06
Fashion, homeware and garden products show strongest lockdown increases
While early signs on the day of stricter measures in the UK to stay at home, ecommerce continued to show an overall rise in performance. We’ve analysed performance from the day of lockdown to Sunday,…
- Apr 07