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Strategy
Black Friday: Margin Killer or Acquisition Marvel?
Over recent years Black Friday has taken some hammering – first there was fighting in a local ASDA where eager shoppers wanted the £50 television, through to suggestions that products cost more on Black Friday…
- Nov 21
5 reasons to consider investing in affiliate marketing
Affiliate marketing is a gem of a marketing channel. It’s flexible, cost-efficient and covers a wide range of promotional methods all under one roof. Some marketers think affiliate marketing is a separate type of marketing…
- Feb 18
If you don’t think affiliate marketing works, then you’re doing it wrong
As with all channels, affiliate is beginning to receive some scepticism as to its success rate and position as a valuable digital marketing channel. Some advertisers claim that the affiliate channel doesn’t work, or at…
- Jan 21
ThoughtMix Launches New London Office Base
January 2019 sees ThoughtMix launch its new London office in the newly-built “The Frames” Business Centre in Shoreditch. The new office base aims to create a local presence to its London-based clients and affiliate partners….
- Jan 18
ThoughtMix joins Performance Marketing Association
Global affiliate management specialists ThoughtMix today announces its Membership with the US body, the Performance Marketing Association (PMA). Set up in 2008, the PMA is the only trade association representing the performance marketing industry. Designed…
- May 04
Black Friday 2017: Results in Review
ThoughtMix, the UK’s largest specialist affiliate agency has put together a review of its clients’ performance over Black Friday 2017 to highlight performance of publishers and sectors across all affiliate networks. Publishers, networks and industry…
- Dec 01
Research: Buyer Behaviour 2017: Incentive Vs Influence
ThoughtMix Research has released a free white paper on affiliate strategy, specifically looking at the behaviour of buyers in today’s market. Comparing the value of Incentive publishers versus influencers, the white paper covers a survey…
- Jul 18
Growing Internationally With Affiliate Marketing
For many brands and retailers, international growth is on the agenda, however typically costs to launch into a new territory can be prohibitive, but can the affiliate channel help to grow in new countries? Through…
- Mar 23
Opinion: Why does everyone hate voucher code publishers?
There’s been a dramatic shift into the opinions of voucher code sites over the last 12 months. Views on the discounters have always been sceptical as to their ‘incremental’ value, but more recently advertisers have…
- Feb 15
2017: Growth To Your Affiliate Channel
For some businesses, a new year signals new budgets for advertisers, you’ll often notice a flurry of activity from department heads planning out the year ahead and deciding what channels to continue or increase investment…
- Jan 10