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Performance
How affiliate marketing protects retailers against the cost of living crisis
While of course the focus is on hard-pressed low income families during a cost of living crisis, the “heat or eat” challenge posing many of us in today’s high-inflation, low growth world. While buzzwords like…
- Aug 09
Christmas 2021 Preview
With another year rapidly fading in to the horizon in the rear-view mirror, and plans already set in stone for 2022, we thought it would be a good idea to take a little time to…
- Dec 06
Cyber Monday
With Cyber Monday 2021 upon us, we take a look at how it has developed and even explore how it could be becoming a main rival to Black Friday for retail day of the year.
- Nov 29
Surviving Cyber Weekend 2015
As Cyber Weekend is fast approaching we’ve released some survival tactics to make sure you make the most out of the busiest few days of the commerce calendar. In 2014, over £810m was spent on…
- Nov 11
The Key To Building Successful Partnerships
The affiliate or performance channel is also often referred to as partnerships marketing; because together, you both work towards a mutual gain – delivering more revenue. In your mind, that could relate to more conversions…
- Oct 08
Performance Marketing for Brand Awareness
So here’s a quirky question for you, does the performance channel work well for brand awareness? The answer is just as quirky: what do you think? Most small retailers and businesses believe the performance channel…
- Sep 02
Uncovered: 90% of Programs Unoptimised
When reviewing an affiliate program, most business owners, marketing managers and the like judge the state of success on the program by how much revenue it has generated, and so on through gross and net…
- Jul 13
Combatting Seasonality with Affiliate Marketing
In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more…
- Jun 24
Conversion Rate is Everything
With most first-time visitors exiting a merchant’s website, ThoughtMix takes a look at the topic of conversion rate; and why optimising it is the single-most important part of your commerce strategy. It might be a…
- Jun 22
Using Affiliate Marketing for Lead Generation
Affiliate marketing is often associated with paying a commission based on a sale through an commerce retailer. That remains the bread and butter, but another significant use is lead generation. Lead generation is used primarily…
- Apr 30