Mother’s Day 2024 marketing trends: Giveaways, listicles, and more

Mother’s Day 2024 is around the corner, and now is the perfect time for marketers to showcase their brands’ latest offerings. From controversial opt-out emails to collaborative partnerships, see the hottest trends brands are embracing in this year’s Mother’s Day marketing campaigns.

Influencer Partnerships

With the massive growth of influencer marketing, it’s not surprise that brands are harnessing the power of creator collaborations on TikTok and Instagram to promote Mother’s Day gifting ideas. Partnering with influencers can enable brands to reach a loyal following while creating buzz around their products or services. One popular influencer marketing tactic is the ever-popular giveaway, which we thought deserved its own section…

Giveaways

Promoting freebies and giveaways on social media has become a cost effective marketing strategy for all occasions. Brands are leveraging these promotions to generate traffic while showcasing new spring collections that would appeal to Mother’s Day audiences. Most affiliate networks offer competition opportunities, making it easy for brands to produce online giveaways with tools they already have.

Media Inclusions

Landing a product feature in a Mother’s Day gift listicle can be a game-changer for brand exposure. Not only do these editorial features provide significant reach to new potential customers, but it also leverages the authority of these platforms – especially if featured on major publications – to boost brand recognition and drive sales.

Opt-Out Emails

In a bid to be sensitive to those whose mothers are not present in their lives, more brands over the years have offered the choice to opt out of Mother’s Day emails. While this trend has gained popularity as a sensitivity tactic, Gemma Crozier, Account Director & Head of Strategy at Thoughtmix, suggests that the constant opt-out messages might backfire.

“I’m more likely to opt out because the brand keeps asking if I want to opt out rather than from the messaging itself,” she says.

Others have argued that the rise in use of the Mother’s Day opt-out email has done more harm than good. Brands employing this strategy should make sure to ensure messaging is relevant to a brand’s audience; failure to do so can be interpreted as ineffective and disingenuous trend bandwagoning.

Personalised Gifts

Mother’s Day 2024 is not an exception when it comes to the popularity of personalised gifts. From customised cards and gift vouchers to curated care packages, brands are tapping into the emotional connection that comes with thoughtful, one-of-a-kind presents. This trend aligns with the growing consumer preference for meaningful, personalised expressions of love.

Live Experiences

Brands offering live experiences are stealing the spotlight this Mother’s Day. Since events are back in full swing after the pandemic, brands are capitalising on the consumer desire to create memorable in-person experiences. Creative workshops, such as makeup and pottery classes, along with enticing afternoon tea deals, offer unique ways to celebrate mothers everywhere. Whether your brand offers a product or a service, curating a fun experience to feature your latest offerings can excite current customers while drawing in new customers to your brand.

Mother’s Day 2024 presents an opportunity for brands to showcase their latest products and services in 2024, while tapping into the latest trends to reach new potential customers. If you’re interested in learning this year’s latest trends in affiliate and partner marketing, make sure to download our free e-guide here.