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Posts by: Steve
Thoughtmix Partner Day brings the industry together
Last week, Thoughtmix hosted the next instalment of its Partner Days, this time by taking a group of networks and affiliate partners Axe Throwing alongside our Client Services team. Publishers from across the partner landscape…
- Jul 03
How using performance partners can help offset cuts in your marketing budget
With the cost of living crisis still soaring and cost pressures heading towards businesses, the instinct from many boards is to streamline budgets and cut back on experimental marketing, reducing activities back to core. For…
- Jun 22
Top 5 ways to use Instagram’s new link feature capability with affiliate links
Instagram this week launched a new link feature to enable creators to use affiliate tracking links from their bios. The new feature allows pages on the platform to link to up to 5 destinations, including…
- Apr 26
Affiliate Huddle: Is Affiliate Marketing Losing its Performance Based Niche?
A deeper dive in to the recent Panel hosted by Thoughtmix managing director Steve Bryant, where panelists from a Network, Publisher and Retailer submitted their thoughts and opinions on how the industry is evolving. Joining…
- Apr 19
How affiliate marketing protects retailers against the cost of living crisis
While of course the focus is on hard-pressed low income families during a cost of living crisis, the “heat or eat” challenge posing many of us in today’s high-inflation, low growth world. While buzzwords like…
- Aug 09
Thoughtmix shortlisted for three awards at the Performance Marketing Awards
We are delighted to announce that Thoughtmix has been shortlisted for three awards at the 2022 Performance Marketing Awards. The three awards that we have been shortlisted for are: Best Managed Affiliate Programme (SME) for…
- Apr 06
PI Live 2021 Roundup
For the first time in almost two years, the annual performance marketing conference, PI Live returned to Old Billingsgate in London for 2021’s instalment of the industry’s premier conference. PI Live brings together the whole…
- Nov 07
E-commerce sees major sales boost as COVID effects are felt
Online retailers have seen a dramatic rise in demand and revenue coming into Q4, driven almost entirely by the impact of COVID-19 on their businesses. Retailers in Home and Garden, Fitness and Sportswear, Arts and…
- Nov 12
Fashion, homeware and garden products show strongest lockdown increases
While early signs on the day of stricter measures in the UK to stay at home, ecommerce continued to show an overall rise in performance. We’ve analysed performance from the day of lockdown to Sunday,…
- Apr 07
Ecommerce showing overall growth during COVID-19 Epidemic
While social distancing may have been enforced as of last night, the country has been encouraged to stay home for a little over a week, and only to venture out for essential supplies. Retailers including…
- Mar 24