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Posts Tagged: attribution
Is Affiliate Attribution a Con? An Honest Answer
Attribution isn’t a con, but it’s easy to game. What the Honey case & last click mean for UK brands – & 5 checks to run on your program.
- Nov 02
If you don’t think affiliate marketing works, then you’re doing it wrong
As with all channels, affiliate is beginning to receive some scepticism as to its success rate and position as a valuable digital marketing channel. Some advertisers claim that the affiliate channel doesn’t work, or at…
- Jan 21