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Influencer Marketing
3 ways to go viral with influencer marketing campaigns in 2024
Influencer partnerships have revolutionised the digital landscape, and with ad spending in influencer marketing predicted to grow to US$1.17 billion (est. £923.5 million) by the end of the year, it’s clear that brands need a…
- Apr 05
Here’s why your influencer campaigns don’t perform
“Influencers” have been all the rage for the past few years, growing massively in popularity and creating internet “celebrities” through platforms including YouTube and Facebook. Brands quickly attached themselves by launching brand partnerships with them,…
- Jun 18
Bloggers are here to stay – why you should build long-term partnerships
Many brands are looking to adopt a bloggers/influencer strategy and some take a broader approach by working with lots of different types for one off pieces of content. Ideal when combining this with an SEO strategy,…
- Oct 03