How family-friendly brands can maximise Easter marketing campaigns in 2024

As Easter approaches, family-oriented brands have a great opportunity to leverage strategic partnerships in their Easter marketing campaigns. With children enjoying a break from school and families looking for activities and treats to celebrate, brands across various industries can engage this target audience effectively with a variety of publishers including editorial, social, influencers, loyalty, and closed-user groups (CUGs).

While opportunities abound across all publishers available to brands, we pinpoint powerful examples that we recommend to each sector that will drive traffic and conversions to your brand over the Easter period. In this guide, we delve into sector-specific opportunities, offering actionable insights for family-friendly brands to maximise the presence and engagement of their Easter marketing campaigns.

1. Gaming and Tech Entertainment: With children out of school for two weeks, gaming and tech brands are in a prime position to promote enticing offers on game consoles and related products to busy parents. Content opportunities that attract the right demographic can effectively amplify brand visibility and conversions for your brand’s products and services. For example, trusted websites such as Mumsnet provide parents all over the UK with advice for parenting needs, so working with them or a similar publisher can bring your brand’s Easter marketing campaigns to parents who rely on the platform for holiday recommendations.

2. Travel Deals: Easter holidays often spark interest in family-friendly outings and travel adventures for the two weeks children are out of school. Seeking out partnerships with CUGs like Blue Light Card, or even employee benefits affiliates like PerkSpot, can provide exclusive event and travel promotions to their user base. With parents looking for a fun-filled getaway over the school Easter holidays, brands that partner with CUGs can lead buyers interested in trying something new to purchase your brand’s adventure experience.

3. Food and Treats: For food brands, especially supermarkets, Easter presents an excellent opportunity to showcase seasonal delights like Easter eggs and other treats. Social opportunities to feature Easter-themed products can drive engagement and sales. For example, simple yet effective promotions on Facebook featuring an Easter egg offering, can attract attention and drive purchases. Collaborating with platforms like Redu and traditional affiliates offering cashback, vouchers, and loyalty rewards can further enhance promotional efforts.

4. Hampers and Gifting: Easter is a great time for hamper and gift basket brands to shine as families look to stock up on relevant holiday goodies. This is a chance to partner with influencers, which can lead to creative campaigns that attract the attention of millennial parents and Gen Z students looking for Easter celebration and gift ideas. When planning Easter influencer campaigns, working with mothers and parenting creators with audiences both big and small to highlight Easter-themed gifts and special promotions can capture the attention of families seeking thoughtful presents for loved ones.

Family-friendly brands have a unique opportunity to connect with their target audience through strategic partnerships and engaging promotions. By collaborating with relevant affiliates and platforms, brands can enhance their visibility, drive sales, and foster long-term connections with customers. Whether it’s offering exciting gaming deals, exclusive travel promos, tempting treats, or delightful gifts, brands can make Easter a memorable and enjoyable experience for families across the board.