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Strategy
Attracting the right publishers
When it comes to recruiting new affiliates, efficiency is the key to gaining quality affiliates that are going to deliver traffic and more importantly, conversions. Some programmes have thousands of affiliates and, when drilled in…
- May 15
Barclays Launch Ads Encouraging Voucher Code Use: Good News For Performance Marketing?
Through their newly formed Digital Eagle service. Barclays are delivering a further campaign set to support the ‘Silver Surfer’ online. The campaign – Better Off Online – sees a series of TV commercials designed to…
- May 05
Top 5 Ways to Increase Revenue Through Affiliate Marketing
The affiliate channel is fast becoming populated with more competitors than ever. We’ve seen a lot of turbulence in recent months from retailers who traditionally perform very well, however smaller retailers operating in the same…
- Apr 03
5 Reasons To Actively Manage Your Affiliate Programme
A growing number of retailers are starting to recede management efforts on their affiliate programme. It’s estimated that around 40% of retailers using the affiliate channel spent between £10,000 – £20,000 in 2013, compared with…
- Dec 22
Why Affiliate Marketing is Great for Startups
Affiliate Marketing is ideal for Startup business. Why? Because it gives even the smallest retailers the power to be exposed to a huge audience with very little investment. Of course, reaching out to potential publishers without…
- Oct 26
Managing Your Long Tail Affiliate Strategy
Likewise with most affiliate programmes, around 10-20% of your publishers are responsible for most of your revenue generated. There’s always an issue of reliance when it comes to larger publishers and the key is how to…
- Apr 06