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Posts by: Steve
Why suspending inactive publishers can harm your affiliate program – and what to do instead
Discover why suspending inactive affiliates can harm your affiliate program and how you can optimise your resources and grow your program effectively.
- Mar 28
Top 5 mistakes marketers make when managing affiliates in-house
These are the top 5 mistakes commonly made by marketers managing affiliate in-house which could hinder the value the channel has to offer.
- Feb 07
7 trends for affiliate marketing in Q4
Affiliate and partner marketing have shown a consistent rise in performance for retail and DTC brands and continues to feature as an essential part of an advertiser’s digital mix. Part of the channel’s appeal is…
- Oct 26
Amplify Digital PR using affiliate partnerships
Digital PR is a widely used tool for advertisers to showcase new products, newsworthy stories and viral content. For emerging brands, it offers the chance to work with some of the leading publications to grow…
- Oct 19
Thoughtmix Partner Day brings the industry together
Last week, Thoughtmix hosted the next instalment of its Partner Days, this time by taking a group of networks and affiliate partners Axe Throwing alongside our Client Services team. Publishers from across the partner landscape…
- Jul 03
How using performance partners can help offset cuts in your marketing budget
With the cost of living crisis still soaring and cost pressures heading towards businesses, the instinct from many boards is to streamline budgets and cut back on experimental marketing, reducing activities back to core. For…
- Jun 22
Top 5 ways to use Instagram’s new link feature capability with affiliate links
Instagram this week launched a new link feature to enable creators to use affiliate tracking links from their bios. The new feature allows pages on the platform to link to up to 5 destinations, including…
- Apr 26
Affiliate Huddle: Is Affiliate Marketing Losing its Performance Based Niche?
A deeper dive in to the recent Panel hosted by Thoughtmix managing director Steve Bryant, where panelists from a Network, Publisher and Retailer submitted their thoughts and opinions on how the industry is evolving. Joining…
- Apr 19
How affiliate marketing protects retailers against the cost of living crisis
While of course the focus is on hard-pressed low income families during a cost of living crisis, the “heat or eat” challenge posing many of us in today’s high-inflation, low growth world. While buzzwords like…
- Aug 09
Thoughtmix shortlisted for three awards at the Performance Marketing Awards
We are delighted to announce that Thoughtmix has been shortlisted for three awards at the 2022 Performance Marketing Awards. The three awards that we have been shortlisted for are: Best Managed Affiliate Programme (SME) for…
- Apr 06