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Posts by: Steve
The Rise of 0% Commission for Existing Customers
Discussions between advertisers and publishers has long been about driving maximum value via the affiliate channel, especially from new customers. Over time, the affiliate channel has become more reliant on voucher code publishers, as customers…
- Jul 28
Will Brexit affect the affiliate channel?
With years of uncertainty in the British and global economies over the coming months and years, experts predict significant impacts to consumer spending as countries take a dive into recession. Advertisers up and down the…
- Jul 12
PMI: Europe Roundup
This year’s Performance Marketing Insights: Europe conference took the world of affiliate marketing to Amsterdam for 2 days of content, networking and insights. As Lanyard Sponsor, the ThoughtMix presence was felt across the venue and…
- Jul 08
Why Attend the Affiliate Marketing Expo 2016
You may have heard of a new event to the performance marketing calendar this year in the form of the Affiliate Marketing Expo 2016. The show is over 2 days – 22-23 June – at the Hilton…
- May 13
Content is king…even in affiliate marketing
The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition. Most retailers would agree a constant focus…
- May 04
The real reasons behind the struggling independent retailer
For centuries the local, independent retailer has dominated the nation’s high streets, but during the last 30-something years, they’ve been locked in a constant battle to keep out national chains and corporate giants from infringing on…
- Mar 07
Why demographic targeting is critical in affiliate marketing
With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic. By contrast, this is often considered less important…
- Feb 24
Are loyalty programs really worth it?
Retailers of all sizes use loyalty programs, the idea behind it being that customers will shop repeatedly with them with the aim of growing enough loyalty points to gain some freebies. But the question is,…
- Jan 26
2016 Performance Marketing Predictions
2015 saw another profitable year for performance marketing but it wasn’t all plain sailing. We take a look at what’s in store for 2016: Budgets are increasing As the channel continues to increase in importance…
- Jan 03
Surviving Cyber Weekend 2015
As Cyber Weekend is fast approaching we’ve released some survival tactics to make sure you make the most out of the busiest few days of the commerce calendar. In 2014, over £810m was spent on…
- Nov 11