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Performance
E-commerce sees major sales boost as COVID effects are felt
Online retailers have seen a dramatic rise in demand and revenue coming into Q4, driven almost entirely by the impact of COVID-19 on their businesses. Retailers in Home and Garden, Fitness and Sportswear, Arts and…
- Nov 12
Surviving Cyber Weekend 2015
As Cyber Weekend is fast approaching we’ve released some survival tactics to make sure you make the most out of the busiest few days of the commerce calendar. In 2014, over £810m was spent on…
- Nov 11
The Key To Building Successful Partnerships
The affiliate or performance channel is also often referred to as partnerships marketing; because together, you both work towards a mutual gain – delivering more revenue. In your mind, that could relate to more conversions…
- Oct 08
Performance Marketing for Brand Awareness
So here’s a quirky question for you, does the performance channel work well for brand awareness? The answer is just as quirky: what do you think? Most small retailers and businesses believe the performance channel…
- Sep 02
Uncovered: 90% of Programs Unoptimised
When reviewing an affiliate program, most business owners, marketing managers and the like judge the state of success on the program by how much revenue it has generated, and so on through gross and net…
- Jul 13
Combatting Seasonality with Affiliate Marketing
In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more…
- Jun 24
Conversion Rate is Everything
With most first-time visitors exiting a merchant’s website, ThoughtMix takes a look at the topic of conversion rate; and why optimising it is the single-most important part of your commerce strategy. It might be a…
- Jun 22
Using Affiliate Marketing for Lead Generation
Affiliate marketing is often associated with paying a commission based on a sale through an commerce retailer. That remains the bread and butter, but another significant use is lead generation. Lead generation is used primarily…
- Apr 30