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Strategy
Black Friday 2017: Results in Review
ThoughtMix, the UK’s largest specialist affiliate agency has put together a review of its clients’ performance over Black Friday 2017 to highlight performance of publishers and sectors across all affiliate networks. Publishers, networks and industry…
- Dec 01
Research: Buyer Behaviour 2017: Incentive Vs Influence
ThoughtMix Research has released a free white paper on affiliate strategy, specifically looking at the behaviour of buyers in today’s market. Comparing the value of Incentive publishers versus influencers, the white paper covers a survey…
- Jul 18
Growing Internationally With Affiliate Marketing
For many brands and retailers, international growth is on the agenda, however typically costs to launch into a new territory can be prohibitive, but can the affiliate channel help to grow in new countries? Through…
- Mar 23
Opinion: Why does everyone hate voucher code publishers?
There’s been a dramatic shift into the opinions of voucher code sites over the last 12 months. Views on the discounters have always been sceptical as to their ‘incremental’ value, but more recently advertisers have…
- Feb 15
2017: Growth To Your Affiliate Channel
For some businesses, a new year signals new budgets for advertisers, you’ll often notice a flurry of activity from department heads planning out the year ahead and deciding what channels to continue or increase investment…
- Jan 10
Opinion: Solving the payment model crisis of Affiliate Marketing
Tensions have been beginning to rise in recent times as Advertisers crunch spend to their affiliate channel even further, in a wave of adjustments meaning publishers lose out on commission to sales via social code,…
- Oct 27
Did someone say Christmas?
You might still be recovering from sun burn on the BBQ last weekend but for marketing teams across retail, Q4 and Christmas is certainly hot on everyone’s lips. Q4 is the busiest time of year for…
- Aug 10
The Rise of 0% Commission for Existing Customers
Discussions between advertisers and publishers has long been about driving maximum value via the affiliate channel, especially from new customers. Over time, the affiliate channel has become more reliant on voucher code publishers, as customers…
- Jul 28
Will Brexit affect the affiliate channel?
With years of uncertainty in the British and global economies over the coming months and years, experts predict significant impacts to consumer spending as countries take a dive into recession. Advertisers up and down the…
- Jul 12
Content is king…even in affiliate marketing
The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition. Most retailers would agree a constant focus…
- May 04