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Affiliate Marketing Blog
The latest updates from Thoughtmix around the world.
Content is king…even in affiliate marketing
The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition. Most retailers would agree a constant focus…
- May 04
The real reasons behind the struggling independent retailer
For centuries the local, independent retailer has dominated the nation’s high streets, but during the last 30-something years, they’ve been locked in a constant battle to keep out national chains and corporate giants from infringing on…
- Mar 07
Why demographic targeting is critical in affiliate marketing
With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic. By contrast, this is often considered less important…
- Feb 24
Are loyalty programs really worth it?
Retailers of all sizes use loyalty programs, the idea behind it being that customers will shop repeatedly with them with the aim of growing enough loyalty points to gain some freebies. But the question is,…
- Jan 26
2016 Performance Marketing Predictions
2015 saw another profitable year for performance marketing but it wasn’t all plain sailing. We take a look at what’s in store for 2016: Budgets are increasing As the channel continues to increase in importance…
- Jan 03
Surviving Cyber Weekend 2015
As Cyber Weekend is fast approaching we’ve released some survival tactics to make sure you make the most out of the busiest few days of the commerce calendar. In 2014, over £810m was spent on…
- Nov 11
Does discounting make you a discount brand?
With voucher code publishers making up some 60% of the affiliate market, there’s continuing discussion about the use of voucher codes and the impact they have on a brands image. There’s a split between teams…
- Oct 22
The Key To Building Successful Partnerships
The affiliate or performance channel is also often referred to as partnerships marketing; because together, you both work towards a mutual gain – delivering more revenue. In your mind, that could relate to more conversions…
- Oct 08
Visit us at Performance Marketing Insights
Performance Marketing Insights (PMI) is returning this year to the Westminster Park Plaza on 29th-30th October 2015 and ThoughtMix are happy to announce they are exhibiting at the event. PMI is a prolific event in…
- Oct 07
Fill the Touch Point Gap
Throughout the buyer journey, touch points are what keeps potential customers coming back to your site, engaging with the brand and (hopefully) transacting, but many retailers miss a trick when it comes to covering all…
- Sep 07