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Marketing
Why Black Friday 2021 is Different
With Black Friday 2021 right around the corner, we take a look into why this year should be looked at a little differently.
- Nov 22
5 Opportunities for Ecommerce during COVID-19
Economically, the Coronavirus pandemic has caused a widespread downturn in demand, and with the forced closures of the majority of the hospitality sector there are fewer and fewer sectors maintaining continuity. Critically however, online retail…
- Mar 23
The 5 things you’re doing wrong with your affiliate program
These common mistakes prove costly to advertisers and damage their brand 1) Your internal affiliate manager hasn’t had experience of affiliate marketing If someone said their finance manager had never held a job in accounting…
- Jun 11
Retail’s biggest decline on record for May and why affiliate can help
Figures released by the British Retail Consortium and KPMG shows that on a total basis, non-food sales dropped 2.7% in May, the largest decline since records began in 1995. While the decreases are responsible in…
- Jun 05
5 reasons to consider investing in affiliate marketing
Affiliate marketing is a gem of a marketing channel. It’s flexible, cost-efficient and covers a wide range of promotional methods all under one roof. Some marketers think affiliate marketing is a separate type of marketing…
- Feb 18
If you don’t think affiliate marketing works, then you’re doing it wrong
As with all channels, affiliate is beginning to receive some scepticism as to its success rate and position as a valuable digital marketing channel. Some advertisers claim that the affiliate channel doesn’t work, or at…
- Jan 21
Opinion: Why does everyone hate voucher code publishers?
There’s been a dramatic shift into the opinions of voucher code sites over the last 12 months. Views on the discounters have always been sceptical as to their ‘incremental’ value, but more recently advertisers have…
- Feb 15
ThoughtMix confirmed as Sponsor at Rakuten Marketing Symposium: London
Leading affiliate marketing agency ThoughtMix is proud to announce the sponsorship of the London Rakuten Marketing Symposium 2017. Symposium London is a large annual conference, held by digital marketing global leaders Rakuten Marketing. It’s the gathering…
- Feb 08
Why demographic targeting is critical in affiliate marketing
With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic. By contrast, this is often considered less important…
- Feb 24
Understanding the Affiliate Channel Funnel
Fully utilising and understanding the customer journey can deliver some significant results. From the research and discovery phase, through the abandonment and retargeting, there’s a place for the Affiliate Channel to support and complement existing…
- Aug 18