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Performance
5 key takeaways from Q4 data to shape 2024 affiliate marketing strategies
These are the five key takeaways to consider for 2024 affiliate marketing strategies as you look back on your Q4 data.
- Mar 11
Q4 affiliate marketing round-up: Consumer confidence grows despite 2023 cost-of-living crisis
These are the highest performing sectors in affiliate marketing in Q4 2023, including top insights for strategic decision making in 2024.
- Mar 04
The fall of luxury fashion retailers and 5 ways to make a comeback
Online luxury fashion retailers are struggling in the cost of living crisis – but these 5 solutions could pave the way for a future comeback.
- Dec 13
Unwrapping the Christmas marketing dilemma: A jolly good deal or a drain on resources?
A smart marketer’s guide to the Christmas marketing strategies needed to achieve record sales and new customer acquisition during the festive season.
- Nov 27
Top 5 ways to use Instagram’s new link feature capability with affiliate links
Instagram this week launched a new link feature to enable creators to use affiliate tracking links from their bios. The new feature allows pages on the platform to link to up to 5 destinations, including…
- Apr 26
Affiliate Huddle: Is Affiliate Marketing Losing its Performance Based Niche?
A deeper dive in to the recent Panel hosted by Thoughtmix managing director Steve Bryant, where panelists from a Network, Publisher and Retailer submitted their thoughts and opinions on how the industry is evolving. Joining…
- Apr 19
How affiliate marketing protects retailers against the cost of living crisis
While of course the focus is on hard-pressed low income families during a cost of living crisis, the “heat or eat” challenge posing many of us in today’s high-inflation, low growth world. While buzzwords like…
- Aug 09
Thoughtmix shortlisted for three awards at the Performance Marketing Awards
We are delighted to announce that Thoughtmix has been shortlisted for three awards at the 2022 Performance Marketing Awards. The three awards that we have been shortlisted for are: Best Managed Affiliate Programme (SME) for…
- Apr 06
Christmas 2021 Preview
With another year rapidly fading in to the horizon in the rear-view mirror, and plans already set in stone for 2022, we thought it would be a good idea to take a little time to…
- Dec 06
Cyber Monday
With Cyber Monday 2021 upon us, we take a look at how it has developed and even explore how it could be becoming a main rival to Black Friday for retail day of the year.
- Nov 29