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Strategy
Why demographic targeting is critical in affiliate marketing
With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic. By contrast, this is often considered less important…
- Feb 24
Are loyalty programs really worth it?
Retailers of all sizes use loyalty programs, the idea behind it being that customers will shop repeatedly with them with the aim of growing enough loyalty points to gain some freebies. But the question is,…
- Jan 26
2016 Performance Marketing Predictions
2015 saw another profitable year for performance marketing but it wasn’t all plain sailing. We take a look at what’s in store for 2016: Budgets are increasing As the channel continues to increase in importance…
- Jan 03
Surviving Cyber Weekend 2015
As Cyber Weekend is fast approaching we’ve released some survival tactics to make sure you make the most out of the busiest few days of the commerce calendar. In 2014, over £810m was spent on…
- Nov 11
Does discounting make you a discount brand?
With voucher code publishers making up some 60% of the affiliate market, there’s continuing discussion about the use of voucher codes and the impact they have on a brands image. There’s a split between teams…
- Oct 22
Fill the Touch Point Gap
Throughout the buyer journey, touch points are what keeps potential customers coming back to your site, engaging with the brand and (hopefully) transacting, but many retailers miss a trick when it comes to covering all…
- Sep 07
The Perfect Digital Marketing Mix
Digital spend is always highly scrutinised, with the assessment of ROI, and the net profit that’s associated with each channel. Allocating spend can be a tough decision, but through plentiful research we’ve looked at defining…
- Aug 10
Combatting Seasonality with Affiliate Marketing
In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more…
- Jun 24
Reactivation: The Key To Success?
Matured programmes can have anywhere from 2000, to 20,000 affiliates partnered on their programme. But on average, less than 5% are ‘active’ on the programme. Being active is defined by either delivering impressions, clicks or…
- May 26
Attracting the right publishers
When it comes to recruiting new affiliates, efficiency is the key to gaining quality affiliates that are going to deliver traffic and more importantly, conversions. Some programmes have thousands of affiliates and, when drilled in…
- May 15