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Affiliate Marketing Blog
The latest updates from Thoughtmix around the world.
Performance Marketing for Brand Awareness
So here’s a quirky question for you, does the performance channel work well for brand awareness? The answer is just as quirky: what do you think? Most small retailers and businesses believe the performance channel…
- Sep 02
Understanding the Affiliate Channel Funnel
Fully utilising and understanding the customer journey can deliver some significant results. From the research and discovery phase, through the abandonment and retargeting, there’s a place for the Affiliate Channel to support and complement existing…
- Aug 18
The Perfect Digital Marketing Mix
Digital spend is always highly scrutinised, with the assessment of ROI, and the net profit that’s associated with each channel. Allocating spend can be a tough decision, but through plentiful research we’ve looked at defining…
- Aug 10
Uncovered: 90% of Programs Unoptimised
When reviewing an affiliate program, most business owners, marketing managers and the like judge the state of success on the program by how much revenue it has generated, and so on through gross and net…
- Jul 13
Combatting Seasonality with Affiliate Marketing
In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more…
- Jun 24
Conversion Rate is Everything
With most first-time visitors exiting a merchant’s website, ThoughtMix takes a look at the topic of conversion rate; and why optimising it is the single-most important part of your commerce strategy. It might be a…
- Jun 22
Reactivation: The Key To Success?
Matured programmes can have anywhere from 2000, to 20,000 affiliates partnered on their programme. But on average, less than 5% are ‘active’ on the programme. Being active is defined by either delivering impressions, clicks or…
- May 26
Cyber Monday Sales Brought in $3 Billion.
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- May 20
Attracting the right publishers
When it comes to recruiting new affiliates, efficiency is the key to gaining quality affiliates that are going to deliver traffic and more importantly, conversions. Some programmes have thousands of affiliates and, when drilled in…
- May 15
Barclays Launch Ads Encouraging Voucher Code Use: Good News For Performance Marketing?
Through their newly formed Digital Eagle service. Barclays are delivering a further campaign set to support the ‘Silver Surfer’ online. The campaign – Better Off Online – sees a series of TV commercials designed to…
- May 05