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Affiliate Marketing Blog
The latest updates from Thoughtmix around the world.
5 Opportunities for Ecommerce during COVID-19
Economically, the Coronavirus pandemic has caused a widespread downturn in demand, and with the forced closures of the majority of the hospitality sector there are fewer and fewer sectors maintaining continuity. Critically however, online retail…
- Mar 23
COVID-19 Response and Action Plan
ThoughtMix is committed to providing a safe environment for our staff, so from today March 18th 2020, we have taken the decision to temporarily close our offices and allow our team to work securely from…
- Mar 18
ThoughtMix nominated for THREE awards at PMAs
After a tremendous 2019 of new client wins, and continued expansion of ThoughtMix’s affiliate operations in the UK, Europe and USA, ThougthMix has been shortlisted for three awards at the 2020 Performance Marketing Awards. Last…
- Mar 12
Affiliate Marketing Roadshow Series kicks off in Manchester
Last week on 28th January, ThoughtMix presented the very first in a series of events called the Affiliate Marketing Roadshow. Launched at the Malmaison Manchester, the Roadshow brought together an intimate group of marketers for…
- Feb 03
Bucking the trend of Retail decline
The latest figures show 2019 as the worst retail performance on record, dipping 0.1% versus 2018’s 1.2% rise in retail spending. The British Retail Consortium (BRC) announced the disappointing figures which showed an even more…
- Jan 15
What’s the obsession with new customers?
As 2019 draws to a close, one of the more prominent forms of discounting for online retailers is pushing for new customers to shop with them, in the form of “New Customer Only” offers –…
- Jan 02
Black Friday: Margin Killer or Acquisition Marvel?
Over recent years Black Friday has taken some hammering – first there was fighting in a local ASDA where eager shoppers wanted the £50 television, through to suggestions that products cost more on Black Friday…
- Nov 21
Here’s why your influencer campaigns don’t perform
“Influencers” have been all the rage for the past few years, growing massively in popularity and creating internet “celebrities” through platforms including YouTube and Facebook. Brands quickly attached themselves by launching brand partnerships with them,…
- Jun 18
The 5 things you’re doing wrong with your affiliate program
These common mistakes prove costly to advertisers and damage their brand 1) Your internal affiliate manager hasn’t had experience of affiliate marketing If someone said their finance manager had never held a job in accounting…
- Jun 11
Retail’s biggest decline on record for May and why affiliate can help
Figures released by the British Retail Consortium and KPMG shows that on a total basis, non-food sales dropped 2.7% in May, the largest decline since records began in 1995. While the decreases are responsible in…
- Jun 05