The latest updates from ThoughtMix around the world.
What’s the obsession with new customers?
As 2019 draws to a close, one of the more prominent forms of discounting for online retailers is pushing for new customers to shop with them, in the form of “New Customer Only” offers –…
- Jan 02
Black Friday: Margin Killer or Acquisition Marvel?
Over recent years Black Friday has taken some hammering – first there was fighting in a local ASDA where eager shoppers wanted the £50 television, through to suggestions that products cost more on Black Friday…
- Nov 21
Here’s why your influencer campaigns don’t perform
“Influencers” have been all the rage for the past few years, growing massively in popularity and creating internet “celebrities” through platforms including YouTube and Facebook. Brands quickly attached themselves by launching brand partnerships with them,…
- Jun 18
The 5 things you’re doing wrong with your affiliate program
These common mistakes prove costly to advertisers and damage their brand 1) Your internal affiliate manager hasn’t had experience of affiliate marketing If someone said their finance manager had never held a job in accounting…
- Jun 11
Retail’s biggest decline on record for May and why affiliate can help
Figures released by the British Retail Consortium and KPMG shows that on a total basis, non-food sales dropped 2.7% in May, the largest decline since records began in 1995. While the decreases are responsible in…
- Jun 05
ThoughtMix scores 3 nominations at Lincs Tech & Innovation Awards
LINCOLN. ThoughtMix has been shortlisted for 3 awards at the 2019 Lincolnshire Technology and Innovation Awards. Now in its 5th year, the awards ceremony celebrates businesses across Lincolnshire showcasing innovation, excellence and ability through its…
- May 14
5 reasons to consider investing in affiliate marketing
Affiliate marketing is a gem of a marketing channel. It’s flexible, cost-efficient and covers a wide range of promotional methods all under one roof. Some marketers think affiliate marketing is a separate type of marketing…
- Feb 18
If you don’t think affiliate marketing works, then you’re doing it wrong
As with all channels, affiliate is beginning to receive some scepticism as to its success rate and position as a valuable digital marketing channel. Some advertisers claim that the affiliate channel doesn’t work, or at…
- Jan 21
ThoughtMix Launches New London Office Base
January 2019 sees ThoughtMix launch its new London office in the newly-built “The Frames” Business Centre in Shoreditch. The new office base aims to create a local presence to its London-based clients and affiliate partners….
- Jan 18
ThoughtMix Sponsors PI Live
With just under a week to go until 2018’s instalment of PI Live, ThoughtMix confirms its team will be in mass attendance at the performance marketing event in Old Billingsgate, London on 15th – 16th…
- Oct 09