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Affiliate Marketing Blog
The latest updates from Thoughtmix around the world.
Launch of The Affiliate & Partner Marketing Association
The only collective voice for the affiliate and partner marketing industry, The Affiliate & Partner Marketing Association (The APMA) will focus on elevating the industry, promoting ongoing improvement and higher standards while championing the success of…
- Nov 01
7 trends for affiliate marketing in Q4
Affiliate and partner marketing have shown a consistent rise in performance for retail and DTC brands and continues to feature as an essential part of an advertiser’s digital mix. Part of the channel’s appeal is…
- Oct 26
Amplify Digital PR using affiliate partnerships
Digital PR is a widely used tool for advertisers to showcase new products, newsworthy stories and viral content. For emerging brands, it offers the chance to work with some of the leading publications to grow…
- Oct 19
H1 results show continuing growth for travel and hospitality, retail remains resilient and signs of growth showing
All sectors showed a 7.4% increase in revenue, with sustained strength in both the travel and hospitality sectors, as consumers continue to prioritise spend on experiences. Hospitality and Travel have seen a 152% and 72%…
- Jul 19
Thoughtmix Partner Day brings the industry together
Last week, Thoughtmix hosted the next instalment of its Partner Days, this time by taking a group of networks and affiliate partners Axe Throwing alongside our Client Services team. Publishers from across the partner landscape…
- Jul 03
How using performance partners can help offset cuts in your marketing budget
With the cost of living crisis still soaring and cost pressures heading towards businesses, the instinct from many boards is to streamline budgets and cut back on experimental marketing, reducing activities back to core. For…
- Jun 22
Q1 Analysis: A continued mixed picture with key winners opening 2023
Q1 2023 showed an interesting but mixed pattern of results, showing a continued strengthening of experiences, like travel and theatre trips while more discretionary spending has seen a dip in the first quarter. Ecommerce sales…
- May 03
Top 5 ways to use Instagram’s new link feature capability with affiliate links
Instagram this week launched a new link feature to enable creators to use affiliate tracking links from their bios. The new feature allows pages on the platform to link to up to 5 destinations, including…
- Apr 26
Affiliate Huddle: Is Affiliate Marketing Losing its Performance Based Niche?
A deeper dive in to the recent Panel hosted by Thoughtmix managing director Steve Bryant, where panelists from a Network, Publisher and Retailer submitted their thoughts and opinions on how the industry is evolving. Joining…
- Apr 19
How affiliate marketing protects retailers against the cost of living crisis
While of course the focus is on hard-pressed low income families during a cost of living crisis, the “heat or eat” challenge posing many of us in today’s high-inflation, low growth world. While buzzwords like…
- Aug 09