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Posts Tagged: affiliate management
Unwrapping the Christmas marketing dilemma: A jolly good deal or a drain on resources?
A smart marketer’s guide to the Christmas marketing strategies needed to achieve record sales and new customer acquisition during the festive season.
- Nov 27
5 affiliate marketing trends to watch in 2024
These are the top 5 affiliate marketing trends to watch for and some of the affiliates you can work with to create winning strategies in 2024.
- Nov 21
Brand Partnerships as a Service
This week we take a look at brand partnerships and the benefits they can have for companies, as well as highlight two recent examples of successful partnerships.
- Mar 09
If you don’t think affiliate marketing works, then you’re doing it wrong
As with all channels, affiliate is beginning to receive some scepticism as to its success rate and position as a valuable digital marketing channel. Some advertisers claim that the affiliate channel doesn’t work, or at…
- Jan 21
ThoughtMix joins Performance Marketing Association
Global affiliate management specialists ThoughtMix today announces its Membership with the US body, the Performance Marketing Association (PMA). Set up in 2008, the PMA is the only trade association representing the performance marketing industry. Designed…
- May 04
Growing Internationally With Affiliate Marketing
For many brands and retailers, international growth is on the agenda, however typically costs to launch into a new territory can be prohibitive, but can the affiliate channel help to grow in new countries? Through…
- Mar 23
Content is king…even in affiliate marketing
The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition. Most retailers would agree a constant focus…
- May 04