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Posts Tagged: Affiliate Marketing
Why Black Friday 2021 is Different
With Black Friday 2021 right around the corner, we take a look into why this year should be looked at a little differently.
- Nov 22
Black Friday 2017: Results in Review
ThoughtMix, the UK’s largest specialist affiliate agency has put together a review of its clients’ performance over Black Friday 2017 to highlight performance of publishers and sectors across all affiliate networks. Publishers, networks and industry…
- Dec 01
Content is king…even in affiliate marketing
The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition. Most retailers would agree a constant focus…
- May 04
Why demographic targeting is critical in affiliate marketing
With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic. By contrast, this is often considered less important…
- Feb 24
The Key To Building Successful Partnerships
The affiliate or performance channel is also often referred to as partnerships marketing; because together, you both work towards a mutual gain – delivering more revenue. In your mind, that could relate to more conversions…
- Oct 08
Fill the Touch Point Gap
Throughout the buyer journey, touch points are what keeps potential customers coming back to your site, engaging with the brand and (hopefully) transacting, but many retailers miss a trick when it comes to covering all…
- Sep 07
Understanding the Affiliate Channel Funnel
Fully utilising and understanding the customer journey can deliver some significant results. From the research and discovery phase, through the abandonment and retargeting, there’s a place for the Affiliate Channel to support and complement existing…
- Aug 18
The Perfect Digital Marketing Mix
Digital spend is always highly scrutinised, with the assessment of ROI, and the net profit that’s associated with each channel. Allocating spend can be a tough decision, but through plentiful research we’ve looked at defining…
- Aug 10
Uncovered: 90% of Programs Unoptimised
When reviewing an affiliate program, most business owners, marketing managers and the like judge the state of success on the program by how much revenue it has generated, and so on through gross and net…
- Jul 13
Combatting Seasonality with Affiliate Marketing
In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more…
- Jun 24