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Posts by: Steve
Does discounting make you a discount brand?
With voucher code publishers making up some 60% of the affiliate market, there’s continuing discussion about the use of voucher codes and the impact they have on a brands image. There’s a split between teams…
- Oct 22
The Key To Building Successful Partnerships
The affiliate or performance channel is also often referred to as partnerships marketing; because together, you both work towards a mutual gain – delivering more revenue. In your mind, that could relate to more conversions…
- Oct 08
Visit us at Performance Marketing Insights
Performance Marketing Insights (PMI) is returning this year to the Westminster Park Plaza on 29th-30th October 2015 and ThoughtMix are happy to announce they are exhibiting at the event. PMI is a prolific event in…
- Oct 07
Fill the Touch Point Gap
Throughout the buyer journey, touch points are what keeps potential customers coming back to your site, engaging with the brand and (hopefully) transacting, but many retailers miss a trick when it comes to covering all…
- Sep 07
Performance Marketing for Brand Awareness
So here’s a quirky question for you, does the performance channel work well for brand awareness? The answer is just as quirky: what do you think? Most small retailers and businesses believe the performance channel…
- Sep 02
Understanding the Affiliate Channel Funnel
Fully utilising and understanding the customer journey can deliver some significant results. From the research and discovery phase, through the abandonment and retargeting, there’s a place for the Affiliate Channel to support and complement existing…
- Aug 18
The Perfect Digital Marketing Mix
Digital spend is always highly scrutinised, with the assessment of ROI, and the net profit that’s associated with each channel. Allocating spend can be a tough decision, but through plentiful research we’ve looked at defining…
- Aug 10
Uncovered: 90% of Programs Unoptimised
When reviewing an affiliate program, most business owners, marketing managers and the like judge the state of success on the program by how much revenue it has generated, and so on through gross and net…
- Jul 13
Combatting Seasonality with Affiliate Marketing
In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more…
- Jun 24
Conversion Rate is Everything
With most first-time visitors exiting a merchant’s website, ThoughtMix takes a look at the topic of conversion rate; and why optimising it is the single-most important part of your commerce strategy. It might be a…
- Jun 22