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Marketing
Best practices for your Black Friday 2023 affiliate marketing strategy
Here are 3 ways you can boost Black Friday 2023 sales according to affiliate marketing experts.
- Nov 15
Launch of The Affiliate & Partner Marketing Association
The only collective voice for the affiliate and partner marketing industry, The Affiliate & Partner Marketing Association (The APMA) will focus on elevating the industry, promoting ongoing improvement and higher standards while championing the success of…
- Nov 01
7 trends for affiliate marketing in Q4
Affiliate and partner marketing have shown a consistent rise in performance for retail and DTC brands and continues to feature as an essential part of an advertiser’s digital mix. Part of the channel’s appeal is…
- Oct 26
How using performance partners can help offset cuts in your marketing budget
With the cost of living crisis still soaring and cost pressures heading towards businesses, the instinct from many boards is to streamline budgets and cut back on experimental marketing, reducing activities back to core. For…
- Jun 22
Top 5 ways to use Instagram’s new link feature capability with affiliate links
Instagram this week launched a new link feature to enable creators to use affiliate tracking links from their bios. The new feature allows pages on the platform to link to up to 5 destinations, including…
- Apr 26
Affiliate Huddle: Is Affiliate Marketing Losing its Performance Based Niche?
A deeper dive in to the recent Panel hosted by Thoughtmix managing director Steve Bryant, where panelists from a Network, Publisher and Retailer submitted their thoughts and opinions on how the industry is evolving. Joining…
- Apr 19
Thoughtmix shortlisted for three awards at the Performance Marketing Awards
We are delighted to announce that Thoughtmix has been shortlisted for three awards at the 2022 Performance Marketing Awards. The three awards that we have been shortlisted for are: Best Managed Affiliate Programme (SME) for…
- Apr 06
Brand Partnerships as a Service
This week we take a look at brand partnerships and the benefits they can have for companies, as well as highlight two recent examples of successful partnerships.
- Mar 09
Making The Most Of January
With another year coming to a close, it is time to shift focus to January and how to put a plan in place for a successful 2022!
- Dec 14
Cyber Monday
With Cyber Monday 2021 upon us, we take a look at how it has developed and even explore how it could be becoming a main rival to Black Friday for retail day of the year.
- Nov 29